As a researcher in today’s competitive academic environment, it is not enough to write a research paper and publish it. You need to capitalize on this achievement and maximize the impact of your paper. Boosting your research paper’s metrics by distributing it widely across various channels can improve your reputation as a researcher and increase the opportunities available to you.

The hard work that goes into writing a good research paper can pay off tenfold if you put in the added effort of ensuring it reaches a wide audience of experts, business practitioners, policymakers, and the general public. Yet, early career researchers are often unaware of where to begin to increase the reach of their work. This article will take you through some of the things that you can do before and after publication to promote your research.

Lay the groundwork

Promoting your research requires a bit of preparation. First, you will want to establish an online presence on any platforms that enable you to reach relevant networks of professionals. This includes social networking sites, as well as academic societies and associations. To improve your recognition, you could make your profiles consistent by using the same photograph of yourself and by including important weblinks and biographical information. Next, it is highly recommended that you set up effective tracking, which might include obtaining an ORCiD ID, so that you receive full credit for your work.